"For we are not writing any other things to you than what you read or understand." (2 Cor. 1:13)
An interesting story is told of how the familiar words "It floats" came to be used as the
advertisement for a certain popular soap. Years ago, when the product was ready to be put on the
market, the advertising Manager asked for a phrase or sentence that would describe the soap and
differentiate it from any other.
One of the clerks in the manager's office submitted the following: "The alkaline elements and
vegetable fats in this product are blended in such a way as to secure the highest quality of
saponification alone, with a specific gravity that keeps it on top of the water, relieving the bather
of the trouble and annoyance of fishing around for it in the bottom during his ablutions."
The advertising manager blue-penciled this and substituted the two words, "It floats."
As we teach the gospel to others, let us do our best to make the message clear and plain.